Copywriting

As soon as I saw this cherry red Porsche sitting along the curb, framed by the water and summer sky, I was instantly reminded of those vintage magazine ads from the 70's and 80's of classic sports cars. I snapped a few photos on my phone and my point and shoot film camera and went home to mockup an advertisement. I researched the model and specs, wrote the copy and designed a double page spread, pairing my idea with my inspiration. I wanted to evoke a sense of longing for being out in the vastness of the world, but also a sense of comfort and luxury that one could travel in and with. I imagined that this ad when new, would be introducing a top of the line modern sports car while bringing back a classic and timeless song. Both are still in play today.

Photography / Design / Words by Kev Seto
2019